Love And Sacrifices :: essays research papers

Love and Sacrifices What does it mean to love another? To love another person means to feel compassionate towards them, to "feel" what they feel. Caring about someone, and what happens to them is also a sign of love. Sharing a relationship with someone means that you have to be responsible and have to be aware that there will be times when things go wrong. Loving someone means taking these "wrong" things and trying to fix them. What are some signs of love? Making sacrifices is one sign of devotion to another person. When you care about someone, you have to give a little. It all comes with life. In order to receive something, one must sacrifice other things. For example, if having to make a choice between the love of your life and going to a football game, a person who is truly in love, and not just in love with "being in love" will sacrifice the game in order to be with that person. What is the greatest power of potential human speech? (words, language) All humans have the power to communicate with other humans, interact, and share their ideas. The power of speech is what makes it all possible. Communication is the most important thing in the success of a relationship, and for someone to say that they love another is to respect them and their ideas and to want to share with them. The most anyone can ever do for you is listen, and the only way to do that is to communicate that you want to be listened to and that you are willing to listen to the one you love. That is the most anyone can do, and it is a gift of sorts. What is the greatest thing about human love? Being in love gives a sense of completeness, makes one feel as if nothing else is needed in order to survive. Sometimes, being in love can act as a stepping stone, or a doorway into a world you never knew was out there. It can give you a new outlook on things, turn everything you've ever known into something you never thought was possible. Love can also strengthen a "tie" or "bond" that you may have with someone, in a sense that you have that much more in common. What is the greatest expression of love? Sacrificing anything is the greatest expression of your "love". The greatest sacrifice one would have to make is death. Dying for a loved one means that your love wasn't an "It", but a "Thou", and dying only makes it more

Brand Loyalty

Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as â€Å"the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. (Business Dictionary, 2012) An expression of brand loyalty from consumers can help companies to experience significant growth not only through repeat purchases, but also word-of-mouth: brand-loyal consumers who talk among their peers about their purchasing behaviour may talk positively about the brand they like, which allows these consumers to try these recommended brands – which they might not have tried otherwise – thus expanding a business’ market and increasing its profits.Since brand loyalty can play a significant role in a business’ performance, it is important that ma rketers understand the different factors that lead to consumers showing brand loyalty. One of the main contributing factors to brand loyalty is satisfaction. According to Ha, Janda and Park’s (2009), satisfaction can be achieved through a â€Å"rich employee-related customer orientation†. In addition, the perceived quality of the product on offer was found to have a positive effect on South Korean consumers’ satisfaction and brand loyalty.The need for a high level of customer orientation is further discussed and confirmed by Lee, Knight and Kim (2008), who commented that a consumer-oriented approach was crucial in market strategies to appeal to Korean consumers. In addition, the authors gave the example of Wal-Mart’s entry into the Korean market to demonstrate the need for foreign companies to adapt their strategies in order to successfully appeal and cater to Korean consumers. Yoon and Kim (2000) provide two more contributing factors to building brand lo yalty among consumers.Going on the fact that repurchasing is a part of the definition of brand loyalty, the authors suggest that a firm needs to either improve the overall impression that its firm or brand gives its consumers; otherwise, the firm must provide an incentive for repurchasing (e. g. coupons or special offers and discounts) – both of these factors, when implemented together, will provide the best chances of increasing consumers’ loyalty towards the firm or brand.The authors go on to discuss one of the important findings of their research which shows why consumers choose not to be loyal to a brand and thus switch to another. They argue that firms need to minimise or remove the factors they found that lead to what is described as â€Å"negative expectation disconfirmation†, which are listed here: avoid raising consumers’ expectations beyond the level at which the firm can consistently deliver; focus on what the customer wants and expects rather than the firm’s production constraints; respect price sensitivity, as some people feel their loyalty is exploited as prices increase.If a firm were to implement these changes in order to seek an attitude of customer orientation and improve their corporate image, how would they go about it? One of the ways this is being done nowadays more than ever is through the use of social media. Kabani (2012), CEO of The Marketing Zen Group, posted an article with the following tips for making loyal customers through the creation of social media content: interact; be helpful; make your fans the stars; offer perks; be transparent.Taking the example of the whiskey brand, Johnnie Walker, it can be seen how these tips work for an established brand to retain customers and make them loyal to the brand. Johnnie Walker, a brand which boasts international success based on a long history of creating quality whiskey blends (John Walker & Sons, 2012), has set up Johnnie Walker Facebook pages for all the major markets it caters to. Looking at the Johnnie Walker Singapore Facebook page, it can be seen that all the tips recommended by Kabani are implemented in some way.The page administrators create posts every one or two days for people who have â€Å"liked† the page to look at, share with friends and comment on. These posts are not just about Johnnie Walker whiskey products, but also sporting events (Johnnie Walker is a sponsor of the McLaren-Mercedes team in the Formula 1) and interesting facts relating to distinguished people or events. Helpful posts, such as exclusive recipes for preparing seasonal cocktails with Johnnie Walker products, are shared on this page.Johnnie Walker makes its fans the stars through competitions to win a place at the Circuit Lounge, which is the party held during the Singapore Formula 1 Grand Prix, where Johnnie Walker selects people from its list of people who have â€Å"liked† the page, to receive guest passes for the exclusive party. The names of the winners are then posted on the page. At other times, content shared by fans will be shared and re-posted by the page administrators. Besides the exclusive party invitations, Johnnie Walker posts sneak previews of new limited edition product releases or information on upcoming events related to the brand.Finally, whenever fans have questions about products or events and are awaiting responses, the page administrators promptly reply to inform them of the situation (e. g. why a letter has yet to be received). This method of interacting with consumers can be deemed successful for building brand loyalty as so many fans have posted comments about how much they love the brand and enjoy it for the special occasions in their lives (Johnnie Walker Singapore, 2012). Recommendations for Marketing ManagersIn relation to brand loyalty, a firm wishing to enter the South Korean market must keep in mind the necessity of creating a brand image that is consistent with how they wish t o be perceived, the level of service the firm can deliver consistently, and being truly customer-oriented. When South Korean consumers are satisfied with a product provided through customer-oriented service, then these consumers are more likely to show loyalty towards a brand, leading to repeat purchases, which benefits firms through increased market share and profits.Establishing brand loyalty among consumers is feasible through the creation of interesting, informative, helpful and customer-oriented social media content. A successful portrayal of the brand’s values through frequent interaction with consumers is essential to getting consumers not only to learn more about the brand, but sharing this knowledge with their peers, which leads to increased and repeated purchases. This also contributes to an increase in a firm’s market share and profits.The important thing to recognise is that building brand loyalty gives firms a competitive advantage: brand image is somethin g that is unique to each firm, and as such, it can prove to make the difference when a consumer needs to make a purchasing decision between two brands of a similar product. When the brand image of the firm entering the South Korean market shows a strong sense of customer-orientation and consistent delivery of expectations, its chances of succeeding in the market will be higher than those firms who fail to recognise how important customer-orientation is to South Korean consumers.Bibliography Business Dictionary, 2012. What is brand loyalty? Business Dictionary, published 2012, < http://www. businessdictionary. com/definition/brand-loyalty. html> Ha, H. Y. , Janda, S. , Park, S. K. , 2009. Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea, International Marketing Review, Vol. 26, no. 2, pp. 198-220 John Walker & Sons, 2012. Our Labels. Johnnie Walker, published 2012, Johnnie Walker Singapore, 2012. Johnnie Walker Singapore, Facebook, up dated 11 October 2012,Kabani, S. , 2012. How to build brand loyalty through social media, The Business Journals, published 24 August 2012, Lee, M. Y. , Knight, D. , Kim, Y. K. , 2008. Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan, Journal of Product & Brand Management, Vol. 17, no. 3, pp. 163-174 Yoon, S. J. , Kim, J. H. , 2000. An empirical validation of a loyalty model based on expectation disconfirmation, Journal of Consumer Marketing, Vol. 17, no. 2, pp. 120-136 Brand Loyalty Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as â€Å"the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. (Business Dictionary, 2012) An expression of brand loyalty from consumers can help companies to experience significant growth not only through repeat purchases, but also word-of-mouth: brand-loyal consumers who talk among their peers about their purchasing behaviour may talk positively about the brand they like, which allows these consumers to try these recommended brands – which they might not have tried otherwise – thus expanding a business’ market and increasing its profits.Since brand loyalty can play a significant role in a business’ performance, it is important that ma rketers understand the different factors that lead to consumers showing brand loyalty. One of the main contributing factors to brand loyalty is satisfaction. According to Ha, Janda and Park’s (2009), satisfaction can be achieved through a â€Å"rich employee-related customer orientation†. In addition, the perceived quality of the product on offer was found to have a positive effect on South Korean consumers’ satisfaction and brand loyalty.The need for a high level of customer orientation is further discussed and confirmed by Lee, Knight and Kim (2008), who commented that a consumer-oriented approach was crucial in market strategies to appeal to Korean consumers. In addition, the authors gave the example of Wal-Mart’s entry into the Korean market to demonstrate the need for foreign companies to adapt their strategies in order to successfully appeal and cater to Korean consumers. Yoon and Kim (2000) provide two more contributing factors to building brand lo yalty among consumers.Going on the fact that repurchasing is a part of the definition of brand loyalty, the authors suggest that a firm needs to either improve the overall impression that its firm or brand gives its consumers; otherwise, the firm must provide an incentive for repurchasing (e. g. coupons or special offers and discounts) – both of these factors, when implemented together, will provide the best chances of increasing consumers’ loyalty towards the firm or brand.The authors go on to discuss one of the important findings of their research which shows why consumers choose not to be loyal to a brand and thus switch to another. They argue that firms need to minimise or remove the factors they found that lead to what is described as â€Å"negative expectation disconfirmation†, which are listed here: avoid raising consumers’ expectations beyond the level at which the firm can consistently deliver; focus on what the customer wants and expects rather than the firm’s production constraints; respect price sensitivity, as some people feel their loyalty is exploited as prices increase.If a firm were to implement these changes in order to seek an attitude of customer orientation and improve their corporate image, how would they go about it? One of the ways this is being done nowadays more than ever is through the use of social media. Kabani (2012), CEO of The Marketing Zen Group, posted an article with the following tips for making loyal customers through the creation of social media content: interact; be helpful; make your fans the stars; offer perks; be transparent.Taking the example of the whiskey brand, Johnnie Walker, it can be seen how these tips work for an established brand to retain customers and make them loyal to the brand. Johnnie Walker, a brand which boasts international success based on a long history of creating quality whiskey blends (John Walker & Sons, 2012), has set up Johnnie Walker Facebook pages for all the major markets it caters to. Looking at the Johnnie Walker Singapore Facebook page, it can be seen that all the tips recommended by Kabani are implemented in some way.The page administrators create posts every one or two days for people who have â€Å"liked† the page to look at, share with friends and comment on. These posts are not just about Johnnie Walker whiskey products, but also sporting events (Johnnie Walker is a sponsor of the McLaren-Mercedes team in the Formula 1) and interesting facts relating to distinguished people or events. Helpful posts, such as exclusive recipes for preparing seasonal cocktails with Johnnie Walker products, are shared on this page.Johnnie Walker makes its fans the stars through competitions to win a place at the Circuit Lounge, which is the party held during the Singapore Formula 1 Grand Prix, where Johnnie Walker selects people from its list of people who have â€Å"liked† the page, to receive guest passes for the exclusive party. The names of the winners are then posted on the page. At other times, content shared by fans will be shared and re-posted by the page administrators. Besides the exclusive party invitations, Johnnie Walker posts sneak previews of new limited edition product releases or information on upcoming events related to the brand.Finally, whenever fans have questions about products or events and are awaiting responses, the page administrators promptly reply to inform them of the situation (e. g. why a letter has yet to be received). This method of interacting with consumers can be deemed successful for building brand loyalty as so many fans have posted comments about how much they love the brand and enjoy it for the special occasions in their lives (Johnnie Walker Singapore, 2012). Recommendations for Marketing ManagersIn relation to brand loyalty, a firm wishing to enter the South Korean market must keep in mind the necessity of creating a brand image that is consistent with how they wish t o be perceived, the level of service the firm can deliver consistently, and being truly customer-oriented. When South Korean consumers are satisfied with a product provided through customer-oriented service, then these consumers are more likely to show loyalty towards a brand, leading to repeat purchases, which benefits firms through increased market share and profits.Establishing brand loyalty among consumers is feasible through the creation of interesting, informative, helpful and customer-oriented social media content. A successful portrayal of the brand’s values through frequent interaction with consumers is essential to getting consumers not only to learn more about the brand, but sharing this knowledge with their peers, which leads to increased and repeated purchases. This also contributes to an increase in a firm’s market share and profits.The important thing to recognise is that building brand loyalty gives firms a competitive advantage: brand image is somethin g that is unique to each firm, and as such, it can prove to make the difference when a consumer needs to make a purchasing decision between two brands of a similar product. When the brand image of the firm entering the South Korean market shows a strong sense of customer-orientation and consistent delivery of expectations, its chances of succeeding in the market will be higher than those firms who fail to recognise how important customer-orientation is to South Korean consumers.Bibliography Business Dictionary, 2012. What is brand loyalty? Business Dictionary, published 2012, < http://www. businessdictionary. com/definition/brand-loyalty. html> Ha, H. Y. , Janda, S. , Park, S. K. , 2009. Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea, International Marketing Review, Vol. 26, no. 2, pp. 198-220 John Walker & Sons, 2012. Our Labels. Johnnie Walker, published 2012, Johnnie Walker Singapore, 2012. Johnnie Walker Singapore, Facebook, up dated 11 October 2012,Kabani, S. , 2012. How to build brand loyalty through social media, The Business Journals, published 24 August 2012, Lee, M. Y. , Knight, D. , Kim, Y. K. , 2008. Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan, Journal of Product & Brand Management, Vol. 17, no. 3, pp. 163-174 Yoon, S. J. , Kim, J. H. , 2000. An empirical validation of a loyalty model based on expectation disconfirmation, Journal of Consumer Marketing, Vol. 17, no. 2, pp. 120-136

Abortion Is A Social Issue - 1445 Words

Good evening, in a landmark ruling today the Supreme Court Legalized Abortions. The majority in cases from Texas and Georgia said that the decision to end a pregnancy during the first three months belongs to the woman and her doctor. Not the government. Too many the debate over the concerns of abortion begin with Roe vs Wade, but the controversy has been with us for centuries. Ancient cultures addressed it. Even Plato and Aristotle spoke of terminating pregnancies both for and against depending on the mother’s health and when life begins. In the 1700’s America under British common law permitted abortion before quickening or, before fetal movement could be detected. But by the mid-19th century nearly all states had banned abortion in almost†¦show more content†¦There are so many different beliefs about when human life begins. These beliefs and ideas have all affected the morality of this issue. It is obvious why abortion is such a socio-ethical issue with both s ides continuously fighting each other over its legality. After research I believe that women should have the choice when it comes to surrendering their bodies to hindrance of pregnancy. In the US around, fifty-one percent of pregnancies are unintended. With thirty-one percent of those being unwanted. This statistic comes from the CDC. It is an unfortunate thing that, that many pregnancies go unwanted, but within those unwanted pregnancies rape does play a role. Five percent of rape victims do occur an unwanted. In the United States there are options and one of those options is of course giving your child away for adoption, but women should have more options. Women should have the option to have abortion and other pro-life choices. They should have the right to choose the options they want. There are numerous things that could assist them. There’s medical, financial disadvantages that come along with having a child dealing with a pro nine months and very large social stigmas that affect their lives. According to the Colorado Department of Health and impairment unexpected pregnancies have a higher risk of birth defects and can cause long term development issues. These include low birth rate, child abuse, postpartum depression, lower educationShow MoreRelatedThe Social Issue Of Abortion1522 Words   |  7 Pagesreflect on the social issue of abortion that was presented in the Daily Mail (Macrae, 2012), in response to a scientific article addressing before and after birth abortion (Gubilini Minerva, 2012). The paper will explore the views and disagreements about social aspect of abortion in respect to â€Å"subjects† of this discussion, the newborn and unborn. Loseke (2005) notes, â€Å"Social problems are about disagreements†¦ conditions, and they are about people in these conditions† (p.4). Social problems are sociallyRead MoreAbortion Is A Social And Political Issue2035 Words   |  9 PagesAbortion is a social and political issue that many people worldwid e feel strongly about. Although the thought of â€Å"killing† another human being sounds horrific, it may be the only choice. The question that is often asked, does a woman have the right to choose what happens to her unborn child. Since a woman must carry a child during pregnancy and then be responsible for its physical, intellectual, and emotional well-being, as well as the enormous expense associated with raising a child, she shouldRead MoreAbortion Is A Social And Political Issue2212 Words   |  9 PagesAbortion is a social and political issue in which we control our lives as women. Controlling our bodies clearly shows that this means the right to bear children as well as the right not to. The Supreme Court ruled that women have the right to abortion. In the first twelve weeks of pregnancy, the state cannot restrict abortion and it is the woman and the doctor’s decision to be made. During weeks thirteen to twenty-four, the state can only impose in areas that are â€Å"reasonably related to maternal health†Read MoreSocial Perspectives On Abortion And Abortion1291 Words   |  6 Pages Social Perspectives on Abortion Angelica Haro California State University Fullerton Sociology 308, Fall 2015 Social Perspectives on Abortion Introduction The abortion question raises a number of issues that form the core of the abortion debate. Opponents and supporters of abortions have been battling over this particular problem for decades and still cannot come to an agreement. Being one of the most common and most controversial medical procedures, abortion tends to affect peopleRead MoreShould Abortion Be Legalized?1155 Words   |  5 PagesIssue The subject shown in this paper is a classic debate. Whether heard of in school or online or had personal experience this is something that has been a growing issue for many years. This issue can either tear families apart or bring them closer. It can break hearts or make one happier. If not guessed yet the subject that will be discussed in this paper is abortions. This is a non-going debate at whether it is unethical or just plain cruel to have an abortion. Some believe that women shouldRead MoreAbortion Essay1589 Words   |  7 PagesAbortion, one of the most controversial issues in the United States today, should remain legal because it helps to regulate population levels, keep unwanted children from being born, neglected, beaten or abandoned and in some cases it can also reduce divorce rates. Abortions can be practical for potential parents who do not have the money, time or experience to raise a child at this point in time in their life (especially teenagers). Women who have been raped also may have an abortion because sheRead MoreSocial Problem with Abortion1087 Words   |  5 PagesThe Social Problem of Abortion The Social Problem of Abortion From my sociological imagination I believe that abortion is a social problem. I was raised Catholic. My mother comes from a strong Catholic Hispanic family and my dad was raised with strong white protestant values. I was brought up to believe that abortion was wrong. For the most part my mother believed that all abortion was wrong while my dad probably believed that it was okay if the mother’s life was in danger or possible inRead MoreSocial Problems : A Social Problem1743 Words   |  7 PagesOsterman Abortion Paper Social problems can encompass many things, but they all have two things in common. They are a social state that disturbs society, and they are detrimental to society. There are four stages to a social problem: public outcry, crafting an official response, reaction to official response, and developing alternative strategies to solve problem. These stages run in a cycle and happen over and over again depending upon what the public is upset about. When you have a social problemRead MoreWebsite Analysis of National Right to Life Committee (NRLC)696 Words   |  3 PagesRhetoric, Social Movement, Abortion, Assisted Suicide, Life, Organization. Introduction National Right to Life Committee(NRLC) is the second oldest and largest pro-life organization in the United States. This social movement organization deals with several life-related issues like abortion, assisted suicide or euthanasia, cloning, Medicare issues and so on. However, my focus topics are â€Å"Abortion† and â€Å"Assisted Suicide/ Euthanasia† because these are the two most common issues life-related issues. AbortionRead MoreAbortion Essay855 Words   |  4 PagesAbortion is one of the most controversial issues in the world. Even in countries like the US where it is legal, the issue remains debatable at political, religious and philosophical grounds. Pro-abortionists claim that abortion is a matter of women’s right while anti-abortionists claim it is a matter of ending a life. Whereas pro-abortionists such as feminist would term a pregnancy as unwanted, religious anti-abortionists would term it as a blessing that must be maintained. Pro-abortion individuals